Highfield Boats Partners with SeaTow for On-Water Assistance
In this special episode of the Ben Taylor Podcast, filmed at IBEX, we explore the innovative partnership between Kristen Frohnhoefer of Sea Tow and Christophe Lavigne of Highfield Boats as they tackle the barriers to boating with cutting-edge on-water assistance solutions. Discover how this collaboration aims to mitigate the fears that could discourage potential boaters, thereby driving both growth and retention across the marine industry. By offering peace of mind similar to roadside assistance for vehicles, Sea Tow and Highfield Boats are laying the foundation for a new era of client experience, attracting and retaining a new generation of boating enthusiasts.
Key Points
- Sea Tow's Impact on Boater Confidence and Retention
- How Highfield’s Integrative Approach Drives Boat Sales
- Strategic Collaboration
🎧 Listen to the full episode now on the Ben Taylor Podcast.
▶️ Available on YouTube, Spotify, and Apple Podcasts.
▶️ Available on YouTube, Spotify, and Apple Podcasts.
Creators and Guests
Host
Ben Taylor
Ben Taylor is a respected podcast host known for delivering authentic insights and expert-led discussions across the marine and yachting sectors. As the host of The Ben Taylor Podcast and The ICOMIA Podcast, he creates a platform where key industry voices—from leading brands to influential stakeholders—share valuable perspectives on the on-goings, challenges, and developments shaping the future of boating and marine leisure.