How a Modern Boatbuilder is Actually Run | Saxdor CEO Interview | Erna Rusi
In this episode, Ben Taylor speaks with Erna Rusi, CEO of Saxdor Yachts, on scaling a disruptive boatbuilding brand from startup to 700 boats annually in six years. With a background in telecom, Rusi shares how structured leadership, decisive portfolio management, and disciplined manufacturing strategy have driven Saxdor’s global growth. She explains the brand’s design-led positioning, focus on serial production, and commitment to long-term supplier partnerships. Recorded shortly before Saxdor’s acquisition by Malibu Boats, this conversation offers valuable insight into growth strategy, product segmentation, risk management, and the future of performance day boats and adventure yachts.
Key Points:
- Structured leadership accelerates marine manufacturing scale.
- Kill underperforming models early to protect growth.
- Design, performance, pricing define Saxdor’s positioning.
Key Points:
- Structured leadership accelerates marine manufacturing scale.
- Kill underperforming models early to protect growth.
- Design, performance, pricing define Saxdor’s positioning.
Creators and Guests
Host
Ben Taylor
Ben Taylor is a respected podcast host known for delivering authentic insights and expert-led discussions across the marine and yachting sectors. As the host of The Ben Taylor Podcast and The ICOMIA Podcast, he creates a platform where key industry voices—from leading brands to influential stakeholders—share valuable perspectives on the on-goings, challenges, and developments shaping the future of boating and marine leisure.